Theories of Advertising Language

As we know , we see or listen advertising everyday in our life. But , do you know what advertising really is ? In this writing , I will tell you about advertising along with the theories.

In general , advertising is a form of non-personal communications from sponsors used to persuade audiences ( listeners and viewers) through media with expectations to affect public to buy a product. But advertising is not only about sells product. It is also used to informs audiences and convinces them to take an action.

From the definition above , there are 4 essential elements in advertising:
1.Ideas and Products
   Idea and product are very related to each other. Advertising can also be a presentation from an idea. For example , enviromental issues.
2.Non-Personal
   Considering advertising is through media , of course people who watches the advertising is heterogenous/non-personal ( who doesn't knows each other and has different characteristics )
3.Sponsor
   In fact, sponsor makes advertising different from propaganda because sponsor is responsible for their advertisement.
4.Payment
   When you want to put your advertising in media , you surely have to pay it to the media who put your advertisement. But there are exception if the advertising is about public service advertisement.

 ADVERTISING THEORIES

    These are theories of advertising :
 
    1.Informative
  
       The advertisement has to use clear, understandable and communicative words. Beside that , it has to informs how the product works. Last but not least, try to create awareness about new product or new features. For example , Dji Sam Soe commercial.

DJI SAM SOE

  

      This commercial is infomative because it informs people about their brand new package but the quality are still the same.
 
    2.Persuasive
     
       The advertisement has to create liking, preference and conviction want to buy and use the product. It also has to persuade public to buy the product by tells about the advantage that buyer will get after they buy the product. Try to change people's perception. For example

SAMSUNG AQUOS

       3.Reminder

          The advertisement has to remind public how useful the product is. The advertisement isn't only have to maintain consumer's state of mind but also has to establishes a good relationship with consumer. For example:

SIMPATI FREEDOM

Tiffoni Ceisar
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Sources: http://everydayisamazing.blogspot.com/2011/03/teori-bahasa-iklan.html
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