Tiffoni Ceisar
17611901
Showing posts with label Assignment. Show all posts
Showing posts with label Assignment. Show all posts
Soft-skill Advertisement Project ( Group )
This is my group advertisement for soft skill assignment. It's about swallow, enjoy :)
My Advertising ( Individual )
Provide variety of kid toys from age 2 - 10
Safe and made from environmentally friendly material
Get a discount if you want to be distributor
Come and see !
By: Kiddy Kids Store
Characteristics of Advertisement
1. Public presentation, it means advertising allows each person to receive same message which contained in those ads.
2.Pervasiveness, it means the same advertising message can be repeated to establish the receipt of information.
2.Pervasiveness, it means the same advertising message can be repeated to establish the receipt of information.
3. Amplified Expresiveness, which means ads able to dramatize advertising company and its products through images and sound to affect audience.
4.Impersonal, because ads force peoples to see and giva an opinion about it.
http://wikimedya.blogspot.com/2009/11/sifat-sifat-iklan.html
Tiffoni Ceisar
1SA03
17611901
Another Advertising Examples
I'm pretty sure that you already saw this commercial , didn't you ? this commercial is from our beloved country. Mintz commercial. In my opinion , this is funniest commercial I've ever seen. Why ? Because in this commercial , the advertisement gives you a different approaches than any other commercial. Besides the commercial is creative, it also makes us keep remembers what the brand is .
This commercial comes from car brand , KIA. It tells you features in this car. The commercial is very creative and after you saw this commercial, you'll be amazed by its creativity.
Another commercial from our country. This commercial is about chocolate bars. It attracts you and makes you want to buy the chocolate. It have a tagline "Gede sih tapi rela bagi-bagi ?" It makes you think that even though it have a big size , you'll think twice to give it to someone.
Tiffoni Ceisar
1SA03
This commercial comes from car brand , KIA. It tells you features in this car. The commercial is very creative and after you saw this commercial, you'll be amazed by its creativity.
Another commercial from our country. This commercial is about chocolate bars. It attracts you and makes you want to buy the chocolate. It have a tagline "Gede sih tapi rela bagi-bagi ?" It makes you think that even though it have a big size , you'll think twice to give it to someone.
Tiffoni Ceisar
1SA03
Theories of Advertising Language
As we know , we see or listen advertising everyday in our life. But , do you know what advertising really is ? In this writing , I will tell you about advertising along with the theories.
In general , advertising is a form of non-personal communications from sponsors used to persuade audiences ( listeners and viewers) through media with expectations to affect public to buy a product. But advertising is not only about sells product. It is also used to informs audiences and convinces them to take an action.
From the definition above , there are 4 essential elements in advertising:
1.Ideas and Products
Idea and product are very related to each other. Advertising can also be a presentation from an idea. For example , enviromental issues.
2.Non-Personal
Considering advertising is through media , of course people who watches the advertising is heterogenous/non-personal ( who doesn't knows each other and has different characteristics )
3.Sponsor
In fact, sponsor makes advertising different from propaganda because sponsor is responsible for their advertisement.
4.Payment
When you want to put your advertising in media , you surely have to pay it to the media who put your advertisement. But there are exception if the advertising is about public service advertisement.
ADVERTISING THEORIES
These are theories of advertising :
1.Informative
The advertisement has to use clear, understandable and communicative words. Beside that , it has to informs how the product works. Last but not least, try to create awareness about new product or new features. For example , Dji Sam Soe commercial.
This commercial is infomative because it informs people about their brand new package but the quality are still the same.
2.Persuasive
The advertisement has to create liking, preference and conviction want to buy and use the product. It also has to persuade public to buy the product by tells about the advantage that buyer will get after they buy the product. Try to change people's perception. For example
3.Reminder
The advertisement has to remind public how useful the product is. The advertisement isn't only have to maintain consumer's state of mind but also has to establishes a good relationship with consumer. For example:
Tiffoni Ceisar
17611901
1SA03
Sources: http://everydayisamazing.blogspot.com/2011/03/teori-bahasa-iklan.html
http://enikkirei.multiply.com/journal/item/12/Jenis_Iklan_dan_Contohnya?&show_interstitial=1&u=%2Fjournal%2Fitem
In general , advertising is a form of non-personal communications from sponsors used to persuade audiences ( listeners and viewers) through media with expectations to affect public to buy a product. But advertising is not only about sells product. It is also used to informs audiences and convinces them to take an action.
From the definition above , there are 4 essential elements in advertising:
1.Ideas and Products
Idea and product are very related to each other. Advertising can also be a presentation from an idea. For example , enviromental issues.
2.Non-Personal
Considering advertising is through media , of course people who watches the advertising is heterogenous/non-personal ( who doesn't knows each other and has different characteristics )
3.Sponsor
In fact, sponsor makes advertising different from propaganda because sponsor is responsible for their advertisement.
4.Payment
When you want to put your advertising in media , you surely have to pay it to the media who put your advertisement. But there are exception if the advertising is about public service advertisement.
ADVERTISING THEORIES
These are theories of advertising :
1.Informative
The advertisement has to use clear, understandable and communicative words. Beside that , it has to informs how the product works. Last but not least, try to create awareness about new product or new features. For example , Dji Sam Soe commercial.
 |
| DJI SAM SOE |
This commercial is infomative because it informs people about their brand new package but the quality are still the same.
2.Persuasive
The advertisement has to create liking, preference and conviction want to buy and use the product. It also has to persuade public to buy the product by tells about the advantage that buyer will get after they buy the product. Try to change people's perception. For example
 |
| SAMSUNG AQUOS |
3.Reminder
The advertisement has to remind public how useful the product is. The advertisement isn't only have to maintain consumer's state of mind but also has to establishes a good relationship with consumer. For example:
 | ||
| SIMPATI FREEDOM |
17611901
1SA03
Sources: http://everydayisamazing.blogspot.com/2011/03/teori-bahasa-iklan.html
http://enikkirei.multiply.com/journal/item/12/Jenis_Iklan_dan_Contohnya?&show_interstitial=1&u=%2Fjournal%2Fitem
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